How to build a business using search engines
Posted On August 8, 2021
A new way of building a business, one that makes it easier to create and sell products online, could help propel a new wave of companies into the digital marketplace.
The search engine business is a rapidly expanding sector.
It is now estimated to grow at around 7% annually and is expected to reach $1.2 trillion by 2020.
It’s a growing opportunity, with the likes of Amazon, Google, and Microsoft investing in search engines, and companies like eBay and Amazon.com planning to launch a slew of new products.
But Google and others have been slow to capitalize on the new wave, and many of the companies are struggling to compete.
According to Google, about 80% of searches made online are for products, with only 20% of those products coming from outside the US.
The company says it will invest $2 billion in the search engine sector this year alone, and expects to expand its investment to $2.5 billion by 2020, according to a recent report from Bloomberg.
The Google search engine will create its own ecosystem, with a company that will build and manage its own search engine infrastructure, the report said.
Google’s efforts to build its own technology platform, including a project called Google Cloud Search, is part of a broader effort to expand the scope of its business into a new segment that will allow it to offer services such as advertising, product reviews, search and more.
The startup is also working to provide its products with a search engine-based search feature that will be more accessible to search engine users.
Google said the feature will be available to users of Google Search, which is available in all its products, as well as its other search services like Gmail, YouTube, and its mobile apps.